Ember & Oak Realty
A Realtor's Closing-Gift Program
A small Austin-based realty team made custom portraits of each client's new home their signature closing gift — and watched referrals jump.
“I used to send a bottle of wine. I switched to a framed portrait of the house we just sold and my referral rate literally doubled. Clients text me photos of it hanging in their new hallway. I'm never going back.”
Challenge
Amaya was competing for attention in a saturated Austin market. Her closing-day gift needed to be memorable, personal, and something clients would keep forever — not add to the donation pile.
Approach
We set up a standing-order workflow where Amaya uploads a listing photo of the closed home and our team produces a watercolor-style portrait in a matching walnut frame, shipped directly to the new address before move-in week. Volume pricing handles ~8 closings a month.
Outcome
In two quarters, Amaya's team has attributed 14 direct referrals to the portrait gift. Ember & Oak's closing-gift budget is now their best-performing marketing line.
Have a project like this?
We love working on runs, gift programs, and commissioned sets. Get in touch — we'll reply the same day.
Email hello@portraits.com