Art, AI & Printing Glossary

DTC (Direct-to-Consumer)

Direct-to-consumer (DTC) is a business model where a brand sells its own products directly to end customers, bypassing wholesalers and retailers.

Ecommerce

Fulfillment

Fulfillment is the process of receiving, producing, packing, and shipping customer orders — the logistics layer of an ecommerce business.

Ecommerce

Guarantee Policy

A guarantee policy defines what a seller promises about product quality and remedies if the product fails to meet expectations.

Ecommerce

Print-on-Demand

Print-on-demand is a manufacturing model where each product is printed only after a customer orders it, avoiding pre-printed inventory.

Ecommerce

Restocking Fee

A restocking fee is a percentage of the order value that some sellers deduct from returns to cover the cost of processing returned inventory.

Ecommerce

SKU

A SKU (stock keeping unit) is a unique identifier for each distinct product variant in an inventory or catalog system.

Ecommerce

Storefront API

A Storefront API is a programmatic interface (typically GraphQL or REST) that lets custom frontends fetch product, cart, and checkout data from an e-commerce backend.

Ecommerce

Variant

A product variant is a specific configuration of a base product — like a particular size or frame color — each identified by its own SKU.

Ecommerce